Microvarium - Small Habitat Specialists
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Privacy Policy

Thank you for choosing to be part of our community al Microvarium {“Company”, “we”, “us”, “our”). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy notice, or our practices with regards to your personal information, please contact us at privacy@microvarium.com.

When you visit microvarium.com (the “Website”), and more generally, use any of our services {the “Services”, which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy notice, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, please discontinue use of our Services immediately.

This privacy notice applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events. Please read this privacy notice carefully as It will help you understand what we do with the information that we collect.

Personal information you disclose to us

In Short: We collect personal Information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Website, express an interest In obtaining Information about us or our products and Services, when you participate In activities on the Website or otherwise when you contact us.

The personal Information that we collect depends on the context of your Interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following:

Personal Information Provided by You. We collect names: email addresses; mailing addresses; usernames; passwords; billing addresses; and other similar Information.

Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number (such as a credit card number), and the security code associated with your payment Instrument All payment data Is stored by WooCommerce Payments. You may find their privacy notice here: https://automattic.com/privacy/

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal Information

Information automatically collected

In Short: Some information – such as your Internet Protocol (IP) address and/or browser and device characteristics – is collected automatically when you visit our Website.

We automatically collect certain Information when you visit, use or navigate the Website. This Information does not reveal your specific Identity (like your name or contact Information) but may Include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical Information. This Information Is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. The Information we collect includes:

  • Log and Usage Data. Log and usage data Is service-related, diagnostic, usage and performance Information our servers automatically collect when you access or use our Website and which we record In log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type and settings and information about your activity in the Website (such as the date/lime stamps associated with your usage, pages and files viewed, searches and other actions you take such as which features you use), device event Information (such as system activity, error reports {sometimes called ‘crash dumps’) and hardware settings).
  • Device Data. We collect device data such as information about your computer, phone, tablet or other device you use to access the Website. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model internet service provider and/or mobile carrier, operating system and system configuration information.
  • Location Data. We collect location data such as information about your device’s location based on your IP address.

How we use your information

In Short: We process your Information for purposes based on legitimate business Interests, the fulfillment your orders, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below. We process your personal information for these purposes in reliance on our legitimate business interests, In order to process and fulfill your order, with your consent, and/or for compliance with our legal obligations. we indicate the specific processing grounds we rely on next to each purpose listed below. We use the information to:

  • Facilitate account creation and logon process. If you choose to link your account with us to a third-party account {such as your Google or Facebook account), we use the information you allowed us to collect from those third parties to facilitate account creation and logon process for the performance of the contract.
  • Post product reviews. We post product reviews on our Website that may contain personal information. Prior to posting a review, we will obtain your consent to use your name and the content of the testimonial. If you wish to update, or delete your review, please contact us at privacy@microvarlum.com and be sure to Include your name, email address, and review you wish to remove.
  • Request feedback. we may use your information to request feedback and to contact you about your use of our Website.
  • Manage user accounts. We may use your information for the purposes of managing our account and keeping it in working order.
  • Send administrative Information to you. We may use your personal information to send you product, service and new feature information and/or Information about changes to our terms, conditions, and policies.
  • Protect our Services. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
  • Enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements.
  • Respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to Inspect the data we hold to determine how to respond.
  • Fulfill and manage your orders. We may use your Information to fulfill and manage your orders, payments, returns, and exchanges made through the Website.
  • Administer prize draws and competitions. We may use your information to administer prize draws and competitions when you elect to participate in those.
  • Respond to your inquiries and offer support. We may use your information to respond to your inquiries and solve any potential issues you might have with products you purchased or when using our Website.
  • Send you marketing and promotional communications. We and/or our third-party marketing partners may use the personal information you send to us for our marketing purposes, if this Is in accordance with your marketing preferences. For example, when expressing an interest in obtaining Information about us or our Website, subscribing to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our marketing emails at any time.
  • Deliver targeted advertising to you. We may use your information to display personalized advertising to your interests and/or location and to measure its effectiveness.

How we share your information

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfill business obligations. We may process or share your data that we hold based on the following legal basis.

Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.

Legitimate Interests: We may process your data when it Is reasonably necessary to achieve our legitimate business interests.

Legal Obligations: We may disclose your Information where we are legally required to do so In order to comply with applicable law, governmental requests, a Judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

Vital Interests: We may disclose your information where we believe it Is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and Illegal activities, or as evidence In litigation in which we are Involved.

Third-party information sharing

In Short: We only share information with the following categories of third parties.

We only share and disclose your Information with the following categories of third parties. If we have processed your data based on your consent and you wish to revoke your consent, please contact us at privacy@microvarium.com

  • Ad networks
  • Data analytics and services
  • Payment processors
  • Social networks


In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information.

Data retention

In Short: We keep your information tor as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than the period of lime in which users have an account with us.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible {for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

Your privacy rights

In Short: In some regions, such as the European Economic Area (EEA) and United Kingdom (UK), you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

f you are a resident of California, you are granted specific rights regarding access to your personal information. California CMI Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal Information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal Information In the immediately
preceding calendar year. If you are a California resident and would like to make such a request, please submit your request at privacy@microvarium.com. If you are under 18 years of age, reside In California, and have a registered account with the Website, you have the right to request removal of unwanted data that you publicly post on the Website. To request removal of such data, please contact us at privacy@microvarium.com, and include the email address associated with your account and a statement that you reside in California. We will make sure the data Is not publicly displayed on the Website, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).

In some regions (like the EEA and UK), you have certain rights under applicable data protection laws. These may Include the right (I) to request access and obtain a copy of your personal Information, (II) to request rectification or erasure; (III) to restrict the processing of your personal information; and (IV) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal Information. To make such a request, contact us at privacy@microvarium.com. We will consider and act upon any request in accordance with applicable data protection laws.

If we are relying on your consent to process your personal information, you have the right to withdraw your consent at any time. Please note however that this will not affect the lawfulness of the processing before its withdrawal, nor will it affect the processing of your personal Information conducted in reliance on lawful processing grounds other than consent.

If you have questions or comments about your privacy rights, you may email us at privacy@microvarium.com.